A podcast is a digital audio recording made accessible online as a serialized spoken word presentation. Unlike websites, users may listen to these files on any device they like. Over 40 million people in India are believed to listen to podcasts each month, and more than 2 million are accessible.
Podcasts are a terrific marketing tool because they allow you to create a more personal and engaging experience for your listeners. These statistics further support the idea that podcasts are an effective means of reaching an audience.
Create a Website or Blog for Your Podcast
The most important factor in podcast top-rated SEO company has a podcast-specific website or page. Undoubtedly, you have a podcast hosting provider with a dedicated webpage for your program. SEO optimization, however, requires more than that.
Create a new website just for your podcast or convert an existing one. Further options for search engine optimization become available after construction is complete. Also, it enhances the user experience for anyone looking for your program, individual episodes, or podcast players. Creating a website is the finest SEO move you can make if you’ve titled your program after your intended audience. There are more opportunities to include pertinent keywords.
Create Unique Meta Descriptions For Each Page On Your Website
Your podcast site would quickly fill up with the material if you included features like a blog, episode pages, and other user-generated content. For improved visibility in search engine results pages (SERPs) and, in turn, higher rankings, it is essential to provide unique meta descriptions for each URL.
Podcast page allows you to provide a “default” site tagline (title) and description, which will replace the current one if it changes. Generate unique titles and meta descriptions for search engine optimization with little effort for every article (like blog posts, pages, or episodes). Last, you can make your site stand out more in search results by including a custom icon (Favicon). (Visit the admin panel’s “General” section, then “Meta & SEO”).
Make Your Podcast Easier To Consume By Breaking It Up Into Episodes
Podcasts can have a friendly chat. But it doesn’t mean the podcast presenter keeps babbling on and on. Structure and subject are essential for a successful podcast, just like written material.
Podcasts are more engaging for listeners when they are broken up into episodes. A table of contents may be included with different chapter headings. This way, people won’t have to listen to the whole file if they only want to get to the part they’re interested in.
The podcast has a structure that is helped along by the chapters. It’s also easier on the podcast presenter if they have to record a short chapter. The transcription time for a short chapter is less than that for a big one. If your podcast is broken up into chapters, Google will have a simpler time figuring out what each one is about and how to best index it for search results.
Improve The Look Of Your Social Media Shares By Editing Your Site
If you want the content of the shared card to appear correctly when you or anybody else shares your podcast website on social media, you need to ensure that the appropriate HTML5 card element is used. This is most applicable on Facebook, Twitter, LinkedIn, and Pinterest, but other social media and messaging applications like WhatsApp, iMessage, and Telegram may benefit.
To guarantee that your titles, descriptions, and photos appear correctly, you may utilize a tool like Social Sharing Preview. Normally you would have to accomplish this on your own or by installing an extension, but don’t worry; we’ve covered you on Podcastpage.io, so you can start sharing your web pages now.
Ensure your site appears great on all devices by supporting “Open Graph” and other social sharing information elements. A “preview” of your website may show immediately after you share its URL. An appealing and well-organized preview is crucial for informing viewers about what they will see and encouraging them to click your links. All of Podcastpage’s pages provide this functionality.
Improve the Quality of Your Titles
Podcast names and episode titles are critical components of podcast search engine optimization. After all, they are the primary entry point for your existing and future listeners. A listener’s decision to subscribe to your podcast is frequently based only on the name and titles of your episodes. For this reason, it is important that both the podcast’s name and episode names be straightforward to use in searches.
Doing keyword research might reveal the terms your ideal readership types to a search engine to locate material similar to yours. The next step is to integrate these terms into the podcast’s title and episode names without seeming forced.
To make expanding your podcast’s audience less of a headache, doing keyword research may help you create episodes cantered on the most popular search phrases.
Make All Episodes Available With Transcripts And Show Notes
One of your most pressing concerns should be creating high-quality show notes for each podcast episode. Your audience members are just some who read the show notes. This may also improve your ranking in relevant search results. Your podcast’s website’s SEO may also benefit greatly from them.
A podcast’s quality will improve by providing show notes or sparse summaries. Yet, lengthy explanations are more challenging to write, so it’s up to you to strike a personal balance. There may be much work ahead, especially if your episodes are released regularly or lengthy.
Create an outline of the episode’s subjects in well-organized show notes. You may also provide hypertext references to any websites discussed on the broadcast. It’s also a good idea to include any additional background material necessary. (such as developing a topic in further depth or providing a brief biography of one of your guests).
Conclusion
Uploading your show to Google’s Podcasts is a simple approach to boost your podcast’s search engine optimization. Google podcast SEO is the easiest approach to increase your online visibility because of the material reusability they provide. You may include them in your RSS feed to have excerpts from your podcasts appear in search results.
Podcast SEO is here to stay for the long haul, especially now that Google is paying more attention to them. While making a podcast, ensure the content and sound quality come first. That’s the key to establishing rapport with your target demographic. Podcasts are a great alternative to textual material for establishing rapport with your audience and humanizing your business.