Branding is a crucial part of every business. And it’s more important than ever before in this social media age. Moreover, people have tens of hundreds of options online. You need powerful marketing tools to survive and grow in this crowded market. Thus, personalised product boxes are one of the best ways to achieve successful advertising and sales. You need to give great care to its customisation and branding. To help your brand stand out, we present the best eight tips when creating packaging.
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Ensure Your Product Boxes Design Is On-Brand
The first and most important thing when designing your product boxes is to ensure they are on-brand. Let’s say you run a business that specialises in eco-friendly items. Then, being ‘green’ is vital to your company’s identity. Shipping products in large boxes or plastic boxes would be contrary to this brand image. You should also think about the colours, lettering, fonts, and other visual things on boxes. So, come up with packaging ideas that reflect your brand.
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Use Product Graphics or Labels
Custom product boxes are always a winning trick to make your product stand out and be purchased. One smart way to build customer trust is to print boxes with relevant information. For instance, the use of graphics and labels helps customers to understand what they are buying and why. There will be an increase in sales due to these clever packaging design boxes.
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Use an Attractive Layout
There are no hard rules that you have to follow for a specific design. So, when designing your boxes, try out new things. You can play with colours, structural design, printing, and more. Branding is not just about logos or colours. It is the whole identity of your business.
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Careful Selection of Colours
One of the most effective ways to portray your brand’s identity is by using colours. You can use them to convey your message, start a trend, and gain attention. Use colour in all aspects of your branding strategy, from logos to final custom product boxes. You may use specific combinations, such as a red/white rectangle black with typed text overtop it. Users can quickly identify the category of the item they are seeing with the aid of this type of combination. Customers get something useful and simple to remember when they are out shopping in the future.
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Let Simplicity Speaks
The trend of simple yet elegant packaging never goes out of trend. The simpler the design, the greater the impact on customers it will have. If you must include words on your branded product boxes wholesale, make sure they are brief and to the point. Let’s suppose you want to portray a simple and elegant brand image. Then you may use only white or black labels with the product name.
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Introduce Something that Amazes the Buyers
Decorating the inside of your custom printed product boxes is a great way to make them stand out. It gives a joy and surprise factor for the receivers. There are many ways to do so, most simply by using branded packaging. For instance, you may give free gifts or personalise them with a thank you note. There are a plethora of unique ideas for providing a memorable unboxing experience to your customers. one only needs a creative mind and an expert packaging designer.
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Highlight the Logo on Product Boxes
Make sure your logo is readable before doing anything else. Obviously, if it’s not visible to customers, you can’t expect them to know to identify your brand. Plus, it’s important that the box’s colour scheme coordinate with the rest of your marketing materials. Make sure your brand’s colours and logo are always used consistently on custom printed product boxes.
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Use Die-cuts
Die-cut product boxes wholesale are guaranteed to attract more attention to your product than any other packaging option. You can make intricate patterns and even cut a window in the box with this sort of packaging. For example, you can use this method to get your brand’s name and contact info right in front of customers the moment they open the box. Also, they can quickly and easily tell what’s inside, thanks to this.
Conclusion
It’s important to put some thought into the product boxes. They often serve as a customer’s initial impression of the brand. People’s first impression of your firm will be based on the packaging it sent their order in. As a result, the quality of the packaging and its branding can have a huge impact on the popularity of the brand.
