What is a dofollow link, how to check for them and create them?

What is a dofollow link, how to check for them and create them?

What is Dofollow Link?


Dofollow is a link attribute that instructs search engines to explore and count links as quality votes.

What is a dofollow link, how to check for them and create them?

Google introduced the phrase dofollow link in 2005 to prevent search engine spam indexing and improve search engine results. Only Dofollow links transmit link juice to the linked page and affect the page rank of the target.

If a link is manually altered so that it is a nofollow link or if a website setting changes it automatically, all links start out as dofollow links.

Crawlers from search engines will follow links marked with the dofollow attribute.

To put it another way, they proceed to crawl other pages after finding them through the use of regular links.

The “link juice” that is passed along by dofollow links is a term that is often used in the SEO community. Links are like a vote of confidence in the product.

Search engines are able to assess how highly websites should rank in search results by studying the webpages that are most frequently linked to by other websites.

Links are simply one of many other elements that go into ranking. 


How to recognize a dofollow link?

You do not require sophisticated coding knowledge to identify it. Simple HTML basics can assist you in this area. The‘rel attribute’ of a link specifies the type of link, and by examining this value, you may determine if the link is dofollow or nofollow.

For example:

<a href="http://exampledemo.com" rel="dofollow">Example1</a>
<a href="http://exampledemo.com">Example2</a>
<a href="http://exampledemo.com" rel="external">Example3</a>

All three links above are dofollow, which implies they don’t have a rel attribute. Nofollow links must have REL No follow tag.

<a href="http://exampledemo.com" rel="nofollow">Example4</a>
<a href="http://exampledemo.com" rel="external nofollow" >Example5</a>

Both the above links are nofollow. For them the Rel tag should be set as “nofollow”.


To increase your Google page rank, you must acquire quality backlinks. If you are a novice, you may be surprised to learn that a nofollow link does not pass link juice and, thus, does not affect your Google page rank.

To achieve a high page rank, you must create dofollow backlinks (which instruct spiders

» Improves Page rank.
» Content ranks higher for multiple keywords.
» Improves blog authority in Google eyes.
» Higher page rank attracts advertisers.


Multiple Dofollow links from a single site

If numerous links connect to the same web page, the Google bot will only consider the first link. Therefore, if a webpage contains two links pointing to the same page on another website, and the first link is nofollow and the second link is dofollow, the Google bot will consider the first link and ignore the second link.

In this case, the dofollow link will be ignored by the bot and no link juice will be passed. Likewise, the same restriction applies to internal links.


How the rel attribute influences the flow of page ranking “PageRank sculpting”

Let me illustrate with an example: Suppose one of my webpages contains 10 links to external websites, and two of these links are nofollow (rel=”nofollow”).

In this situation, 20% of link juice is wasted, and the remaining 80% will be distributed over 8 dofollow backlinks. I hope I was clear:).


How implementing dofollow internal links can boost the SEO of a website

According to Matt Cutts, chief of Google’s webspam team, we should utilize rel=”dofollow” for internal page linking because it allows the page rank to flow to other pages and helps the overall website rating.

However, after the Panda and Penguin updates, anchor text variation is crucial for interlinking. Avoid using the same anchor text when linking to each individual post.


How to create dofollow links

After reading the preceding ideas, you’re probably considering building dofollow backlinks. There are numerous ways to acquire such links.

Commenting on comment sections of blogs is one method.

If commenting is enabled,  blogs often offer free do follow backlinks. Numerous such blogs still provide nofollow backlinks, which are useless.

There remains a mechanism for determining whether a backlink is dofollow or nofollow.

It is advantageous if your site receives a dofollow link from a website with a high PageRank because it will send more link juice than a website with a low PageRank.


Do not purchase or trade dofollow links.

Many websites offer bought dofollow links, but I would advise you to stay away from them because, rather than helping your website’s page rank, they can harm your reputation with Google bot and get you marked as spam.

Even with the Panda and Penguin updates, commenting and guest blogging are still the most valuable and successful techniques to increase a website’s ranking.



Observation from the preceding post. a) Use a good mix of dofollow and nofollow links with relevant anchor text. c) Don’t buy links c) Develop backlinks through forums, comments, and guest posts. d) Avoid using the dofollow attribute when linking to unreliable sources.

Please contact me if you have any questions or comments about this. Also tell us your approach for building backlinks.